desires in advertising essays

desires in advertising essays The following advertisements promote new desires and new cultural mythologies towards our society. The older desires are still evident because they are used in nature differently, but now new desires are emerging. These new desires include the power and freedom of women, a new rugged view of sex and sexuality, extreme risk, and strangely enough truth has been a new evident trend. The largest new trend or desire of our society pertains women and the new role they have in our society. In todays world women have a more prominent social standing. They are now stronger characters, and are viewed as being more independent and sophisticated. The women of today have a new freedom. This has not happened until recently. The world today is no longer a mans world; they are no longer portrayed just as housewives or sex objects. The women of today are shown as not just being beautiful, but successful and powerful at the same time. It is a desire of all women to posses power, to feel strong, and yet still express their sexuality. This change is evident in our advertisements. These advertisements promote these new desires of women. Individuality is a desire that is related with the new role of women and also their sexuality. The women of today want to differentiate themselves from the housewives they were portrayed as in the past. In the Winston cigarette advertisement the following caption is displayed, Until I find a real man, Ill take a real smoke. This advertisement illustrates the point that women have a new stronger role in our society. The woman in the ad still expresses her sexuality, but it is used in a different nature then it was in the past. Now the woman is declaring her power. A contributor to the desire of women to have power and be strong is the rise in popularity of womens sports. In the Adidas advertisement it contains a timeline highlighting the struggles of women in sports and again shows t...

The Erosion of Language and Culture Essay Example | Topics and Well Written Essays - 2000 words

The Erosion of Language and Culture - Essay Example A language represents human experience and knowledge, and, as such, must be preserved. Technology, specifically the Internet and electronic communications, offers an unprecedented opportunity to reinvigorate language and culture among a whole new community, one that exists in cyberspace. Keywords: Globalization, cultures, languages, homogenization, lingua franca, English, Internet.   The Erosion of Language and Culture: The High Price of Globalization The most important cultural issue facing the world is globalization and its overwhelming impact on so much that is culturally unique and worthy of preservation. The great downside of the technological revolution that has super-connected the most distant reaches of the planet is the homogenization of disparate cultures. While the developmental and economic benefits of electronic communication technologies cannot be denied, particularly in economically disadvantaged countries, the means by which â€Å"improvement† is accomplished is also the means by which traditions are marginalized and, most significantly, by which languages are threatened. Language is the expression of a culture’s soul and the repository of its history and artistic achievement. Yet globalization and the concomitant spread of the English language have contributed to the extinction of many languages and threaten countless others. It is as if technology and finance have succeeded in accomplishing, in a relatively short span of time, what centuries of imperialism, subjugation, and criminalization of native languages could not. Language extinction is not simply a matter of natural selection, a Darwinian weeding-out of moribund tongues. â€Å"Languages change as they pass from the lips of one generation to the next, but there is nothing about this process of transmission which makes for decay or extinction† (Ostler, 2006). When English overwhelms an ancient language it is, to be sure, a matter of â€Å"survival of the fittest.â €  It is also an erosion of human knowledge, a marginalization of the expressing and sharing of human experience (Haviland, Prins, McBride & Walrath, 2009, p. 170-71). As the medium for transmitting and growing culture, language is the source of the most desperate cultural struggle against the assimilating effects of globalization. In Haviland, there are two sections that address this issue, expanding on globalization as something much more than a mindless technological phenomenon that sprang into being so that countries could do business rapidly and efficiently. In â€Å"Language and Communication† and â€Å"Global Changes and the Role of Anthropology,† language is examined as an exploitable and vulnerable precious resource (Haviland, Prins, et al, 2009, pp. 162, 316). This being so, the rise of globalization has inspired a consequent reaction in many countries. Where once languages were taken for granted, many countries now regard their native tongues as priceless assets to be protected against foreign incursion. In France, a growing concern over the purity of the French language has led the government to launch a dubious campaign to expunge English terms, such as le hamburger and e-mail (Haviland, Prins, et al, 2009, p. 170).  Ã‚  

Annotated bibliograpghy Bibliography Example | Topics and Well Written Essays - 250 words

Bibliograpghy - Annotated Bibliography Example 1996) highlights the communication system used in China. This article speaks of a market survey that was conducted by Lingdian Research, Beijing in Aug. 1996 that found that about 4% of China’s high income group to have become avid email users. The survey also found that about 80% of Chinese people make use of the internet for only email. This has resulted in a drop of using the World Wide Web in China. Sendall, D.M. (1997). â€Å"The future of the World Wide Web and its impact on our institutions†. Portland Press Ltd. Retrieved on March 11, 2009 from www.portlandpress.com/pp/books/online/tiepac/session1/ch6.htm This article speaks of the advancement in technology in relation to the World Wide Web and the impact it has on the various institutions especially in the case of publishing and the rest of the academic community. Sendall, D.M (1997) is of the opinion, that the Web could have a very profound effect on traditional

Computer sciences and technology Essay Example | Topics and Well Written Essays - 500 words

Computer sciences and technology - Essay Example Today, the internet has become an indispensable tool to every facet of the human civilization; be it political, social, or economical. As clichà © as it sounds, it made the world smaller. By connecting people thousands of leagues apart, it altered the way the world interact and helped the culture of each nation evolve towards a more globally centred one. If one will ask any high school student about the essence of the internet, the answer he will probably get is, â€Å"to be connected to anyone in the world†. With the advent and dominance of social networking sites such as Facebook and twitter, it is not surprising at all to have such a mainstream response. After all, the internet is every bit about connectivity. It is about building bridges from one part of the world to another; about destroying the barriers of each culture in order to let them grow and embrace positive changes. The internet has allowed the social scope of every culture to focus not only on a single-race interaction, but rather to foster a multi-racial relationship. Forty years ago, before the internet was born, social interaction is on a more personal level. People can talk just about anything under the sun – from the things they are interested the most to the not so interesting topics at all – with them conversing face to face. Although interaction through the internet can never be as personal as before, the integration of a multi-cultural perspective makes every topic of conversation as interesting, if not even more. This mixed perspective is the primary factor pushing socialization to greater horizons The internet has played a great role in reshaping the face of Politics, particularly its dynamics. It has completely revolutionized how political campaigns are carried out. It can be a highly effective platform with which political views can be shared to persuade people to vote for a candidate. Social networking sites and blogging are now being tapped as a way to

College Admissions Essay: My Summer in Europe :: College Admissions Essays

My summer in Europe    I spent six weeks in Florence, studying renaissance art and art history. After this, I traveled across Europe for three weeks and experienced the many beautiful countries and cultures that exist on this continent.    Studying renaissance art in Florence, the place of it's birth, was literally a moving experience. To see works that I thought only existed in books and also to live in the same city that housed the masters, was amazing. I took a drawing class as well in Florence. This proved to be a challenging and beneficial class. Drawing street scenes, landscapes, figures, or anything for that matter, is always a challenge. However to do this in a city where there are masterpieces lining churches and museums all around you, made the action a bit more challenging. It was a wonderful and astounding resource to be able to refer to a Michelangelo sculpture or a Botticelli painting. The museums in Florence proved to be my most favorite pastime and the greatest tool for any artist. The Uffizi and Pitti Palace house some of the most famous and also not so famous (but just as wonderful) works.    Living in Florence for six weeks was such a wonderful learning experience. Each day was an adventure. By buying food and asking for directions, I slowly learned enough Italian to get by. Sadly, I found that like many places in Europe, Florence has also become Americanized. English was just as prevalent as Italian. Honestly, it was convenient to know that my waiter would be able to converse with me in English. Yet, at the same time, I felt a little guilty in knowing that through tourism, Italy has lost a small part of its culture and history.    After my stay in Florence, I had the chance to see more of Europe. I went to Salzburg, Prague, Lucerne, the Italian and French Riviera, and Paris. Three weeks of trains, hostels, new places and people proved to be an exciting and tiring time! I saw the Alps, the Mediterranean, the historic neighborhoods of Prague, and then Paris. Each day I woke up with excitement, ready to go and explore the new place we were in. And each night I fell asleep, and dreamt of what tomorrow would bring. It was a beautiful and simple three weeks. My only job was just to experience and see all that I could of a place.

Personal Statement †Graduate Program/Social Work Essay

Since I was a child my passion was in education. If anyone asked me â€Å"what do you want to be when you grow up?† my response was always the same â€Å"a teacher.† I always had a strong sense of compassion and a strong desire to help people. I consider myself to be very well-rounded, sensitive and a good listener, I am happiest when I am working to help others. When I first started my path towards my bachelor’s degree in education, I knew I was well on my way to becoming a teacher, I was excited to know that my dream was finally coming true. Then one day during my last year at Montclair State University I took a class with Dr. Reid â€Å"Field Experience Family/Child Services† that focused on different social issues that affect society. When I heard Dr. Reid discuss various research projects that had been conducted on how children from low socioeconomic households and communities develop academic skills more slowly compared to children from higher socioe conomic groups, I knew that I wanted to affect change on a totally different level. During the course of that class we discussed how children’s academic skills are directly correlated with their home environment and under- resourced schools often located in lower economic communities. This was very apparent in the field work I did that semester at Straight and Narrow, Inc. located in Paterson New Jersey. This program helped families rebuild relationships after serving time in correctional facilities and/or rehabilitation programs. After that semester I was certain without a doubt that I was making the right decision of changing my major from teaching to social work. Although I have always been blessed in that I was raised by loving parents and have been surrounded by a healthy environment, I have always had and felt compassion for people who were not as fortunate as me. Whether the individual is a child, an elderly person, disabled or financially unstable person, I have always firmly believed that all people are created equal and as such should be treated the same no matter what their circumstances may be. I have always advocated and assisted people who do not have a voice, are scared or simply do not know where to ask for assistance. Everyone is entitled to be made aware of their rights and if they cannot speak for themselves, they deserve to be assisted by a knowledgeable and professional person who genuinely puts forth an effort to help reach his or her goals. I am saddened when I find out cases where various social services and or resolutions were available but  not used in order to assist a child and/or person in need to overcome their circumstances. I have worked in the social service field in one capacity or another for the past year and half, and have learned that in order to fix any type of problem in the community you must find the root of the problem. Therefore, I strongly believe that working with children and exposing them to positive changes during their formative years is crucial in making them productive adults for the future. I would like to continue working with children and families, as this group concerns me the most. In addition, I feel that young people at risk and elderly people without a voice are compatible. I believe that children generally speaking can benefit and learn a lot from being exposed to older and wiser people. I grew up loving and admiring older people in my family such as my grandmother. The sense of respect and wisdom gained from elderly people are very healthy for children. I would like to someday see more interest to be taken in bringing young and elderly people together, especially at-risk teens. By acknowledging and understanding the interconnected systems that affect these groups, I hope to make a difference in the lives of children, families and their surrounding environments. During the time I was completing my undergraduate degree, I took a lot of time to reflect and self-assess my strengths and areas I would like to grow and improve upon. The area that I feel that has always been the most important for me and that I continue to always seek improvement is the Social Worker’s commitment to their Client. The client’s best interest should always come first, in spite of your own personal beliefs, society’s stigmatizations and in some cases the client’s own wants. Sometimes this has been the most challenging part of my work experience; therefore, I look to take courses during my masters program that can improve and strengthen my communication skills with my clients; especially when the right choice for a client may not be the most difficult choice. Competence is a principle I value and always remember to use. I am aware that the class curriculum, field practice and prior work experience are all indicators of my abilities in social work practice. I am confident in my abilities in working with others and understand the importance of teamwork. Therefore, as I continue to work in the field and various social service agencies, I understand the  importance in building a network of more experienced professionals in the field of social work, in order to be able to consult with them and learn different practices used in the field. An area that I look to further expand my skills is in techniques in interviewing the client. Because of my work experience, I am confident in working with disabled people and children on an individual and group basis, yet since my experience is limited, I feel I can further improve upon my interviewing skills through more education and field practice. Through various assignments in my previous courses and wo rk experience, I have realized there are better ways of asking questions to get effective client feedback. I continue to explore different interview methods and approaches when it comes to dealing with different clients. No matter how difficult the client or their circumstances, I am ready for the challenge. I currently work at the Mental Health Association of Essex County in Montclair New Jersey as a Recovery Counselor. At this agency we help mentally disabled adults and homeless at-risk teenagers integrate into independent living. We provide assistance with employment opportunities, with obtaining social security benefits, financial counseling and provide transportation to various support service agencies. In addition, we help our client’s secure permanent housing through state funding programs. My family is very supportive of my going to graduate school and they are willing to help and support in any way that they can. In retrospect, I always knew I was destined to choose a career path in public service, the most influential people in my upbringing service the public in one way or another. My father is a 24 year veteran in the Newark Police Department, not only is he a sergeant but he has also served as a Deputy Mayor and City Council Member during his tenure. My mother has worked for the past 22 years in the Division of Welfare, specifically working with the women and children’s program. In addition, my step mother, brother and aunt serve as police officers for many years. After gaining some work experience in the field, the decision to further pursue a masters degree at the Rutgers University School of Social Work seemed like the natural next step to take in order to further enhance my career and skills. Once admitted to the masters program, my preference is to intern in a school setting in order to gain a more centralized experience in the area of guidance counselor and social work. As a professional social worker with a masters degree from  Rutgers University School of Social Work I see myself as an advocate within the school system, where I can work one-on-one with children as a guidance counselor or family social worker. I believe that furthering my education coupled with my passion for children is where I am best suited to affect the most change and make an impacting difference. In addition, being a successful Latina is important to me, by setting a positive role model for others younger that I to follow as an example to the community, specifically being able to communicate professionally not only in English but in Spanish as well. Rutgers School of Social Work has the best masters program in the area and I feel that they will provide me with the best credentials to be successful in the future as a social worker. Thank you for your consideration of my application.

The Importance Of Literacy - 748 Words

Taylor Ellwood once said â€Å"Literacy isnt just about reading, writing, and comprehension. Its about culture, professionalism, and social outlook.† Some might say that this is absurd or untrue but in a world of learning and knowledge literacy is necessary to the advancement of humanity. Merriam Webster defines â€Å"literate† as the ability to be able to read and write text. This though is not elaborate enough to help readers understand the true complexity of the word. Literacy is much more elaborate than being able to read and write. These may be the most essential parts of literacy but today our comprehensiveness of literacy is made of up far more. Literacy is really complex because it leads to communication skills and the use of arithmetic†¦show more content†¦In addition, it is crucial that teachers of literacy set strong foundations for the children. To teach literacy effectively, teachers must have an in depth understanding of the foundation. There is significant substance at the core of literacy. Literacy does not simply mean having the ability to read and write. Being literate today also includes a collection of skills such as viewing, listening, thinking, speaking and how you can put all of this together to achieve difficult tasks. The ability to help students come to an understanding and use literacy is what helps cut the complexity of literacy in half. Society has proven time after time that it will reward individuals who are competent and not listen to those who are not, whether expressed in terms of job opportunity or just on a social level. It isn’t hard to look just into everyday life to realize that our literacy skills carry much weight. Without the proper literary skills, we would not be able to identify what medicine it is we need to take or what to do if there was a fire and action needed to be taken. These are just two simple examples of how literacy is important to us daily. As society moves into the coming decades literacy has shown that it is very important to the performance of the economy. Without the simple tools illiterate people in society would become very lost in the fast pace fast changing ways of our society. It has proven to be a fight orShow MoreRelatedThe Importance Of Literacy1201 Words   |  5 PagesLiteracy is a very important and useful tool someone should have when walking through life, it can help make peoples life more simple. Sometimes literacy can be hard to learn, but it is worth it in the end. Being literate can help out when people want to learn something new or have important work to do for a job or school. Being able to read and write can open a world of stories, conversations, and opportunities. People and teachers had often influenced me, negatively and positively, on literatureRead MoreThe Importance Of Health Literacy757 Words   |  4 Pagesconsider how we will be able to reach all of them. We will start this process by choosing and creating a group of advocates who can get to each individual employee. By having a diverse group of people advocating for the new plan to tackle health literacy through our app, we will be able to connect with each and every person who is apart of the organization. Of those advocates there needs to be a leader, supporters and people who actually will do the groundwork. The leader would be someone who basicallyRead MoreThe Importance Of Literacy In Science1287 Words   |  6 PagesLiteracy in science is an essential skill all students who study science should obtain. Literacy supports learners by helping them unpack ideas, develop understanding and solve problems (Krajcik, Sutherland, 2010). After teaching the students year twelve students for a week I realised many students could discuss their ideas; however, developing written explanations of concepts and theories was a problem. Because of this I made the decision to ensure that each lesson had a component of scientificRead MoreThe Importance of Visual Literacy1255 Words   |  6 PagesVisual literacy, as defined by The Association of College and Research Libraries Image Resources Interest Group, â€Å"Is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media.† (ACRL). While the concept itself, as well as awareness of its role in people’s everyday lives is increasingly widespread, its’ worth is still highly debated. It is evident in our daily lives, messages conveyed through billboards, television advertisementsRead MoreImportance Of Computer Literacy994 Words   |  4 PagesWhy computer skills are important As someone with extensive computer literacy, I understand the importance of being able to be efficient with the use of computers. Whether it is at school, or at the workplace, the struggles and inefficiency I see people have with computers results in a lot of wasted time and effort. The internet, and computers, play such a giant role in the day-to-day life of human beings that if computers were all wiped out tomorrow, humans would have a very difficult time in adaptingRead MoreThe Importance Of Media Literacy1737 Words   |  7 Pagessupposed to interact and interpret media? Propitiously, just as with any subject of study, one must become literate in its forms and uses. Hence, media literacy is a critical skill set to develop for interacting and interpreting media content of any discipline; particularly that of history education. Unquestionably, the purpose of media literacy is to teach fluency in the forms of media, how they function as well as they can influence trends in society. However, the media is not a direct form ofRead MoreThe Importance Of Physical Literacy1759 Words   |  8 PagesGeneralist Teachers is learning about physical literacy and implementing it into our future classroom and students. Physical literacy is the learning and mastering of basic movements and sport skills that allow a child to analyze their environment and make proper choices to allow them to move surely and controlled in a variety of physical activity circumstances. This is a very important concept to implement into schools as up until recently physical literacy has been underdeveloped in students; thus negativelyRead MoreImportance of Computer Literacy1567 Words   |  7 PagesImportance of Computer Literacy Computer literacy is having up to date knowledge of computers and their capabilities. One of the more popular aspects of the computer is the use of the internet. The internet is a worldwide collection of networks that links millions of businesses, government agencies, educational institutions, and individuals. It was originally started by the Pentagon for scientists and military to put information and their studies on a network that was easily shared with one anotherRead MoreThe Importance Of Media Literacy1184 Words   |  5 Pagesnot taking full advantage of this? The knowledge we can obtain from media is limitless. In order to be fully literate in this era, one needs to obtain knowledge on how to correctly use media. It is crucial to the well being of society that media literacy be included in the United States’ school curriculum. Media is the present and the future and we need to be able to understand how to use it to its unsurpassed ability. One will gain the wisdom on h ow to access, evaluate, and produce information throughRead MoreThe Importance Of Literacy In Education1263 Words   |  6 Pagesnew literacy skills in order to adapt to the rapid changes and technology advancements in our society. Literacy is the ability to read and write, however, adolescents are expected to read and write at a certain level that will make them successful in today’s world. The ability to be literate allows people to accomplish many things in life because it improves one’s self-esteem, economic opportunities, and engagement with others. There have been problems with how adolescents use their literacy skills